Greetings peoples of the internet: today I am posting double, like a boss (or a person who forgot to post on time). Any who, while I was researching my last article I came upon an interesting topic no one has touched on yet: viral advertising. With the idea that memes can become copyrighted comes the opportunity to make some serious cash. Images that are openly distributed (like most memes) would be a free way for companies to advertise – or they could pay writers for the service of creating and distributing memes. Imagine that: making a living writing memes.
I can get paid for this crap?
This about the worst thought a student can have during finals season. Anyways, many companies are already using viral advertising. My personal favorites are the Old Spice commercials with Terry Crews. Even Bounce did a shared commercial with Old Spice, which is an interesting idea I haven’t seen before. Viral marketing is not a new idea, however. It has existed in forms separate from entertainment for some time now – this article by Dr. Ralph Wilson on viral marketing techniques was published in 2000, and updated in both 2005 and 2012. The first viral techniques were quite subtle – in the form of links that automatically appeared at the bottom of emails and in other mass-communicable forms.
However, now when someone thinks of viral advertisements, they think of viral videos. With the huge popularity of viral advertising campaigns such as Old Spice, commercial makers have become very aware of the popularity of entertaining, comedic adverts. Is this a good trend? Let us hear your thoughts, o people.