Pinterest is one of my favorite online activities! To those of you who have never used it here are the basics:
Who uses Pinterest? According to ComScore, about 30% of users are 25-34 years old and about 80% are female. In addition, about 60% of Pinterest users have earned a college degree and about 60% of users live in a household with an income of $25-75K.
You may be asking yourself, why is Pinterest so popular? First, Pinterest visually stands out. It is like a visual bulletin board for the Web. Second, it thrives on beautifully simple images of ideas
groups together on a board of a user’s page. In addition, users can follow all of a user’s board or just a single board. Lastly, you can view or locate boards based on a subject, topic, or them. Some popular searches are crafts, gifts, fashion, interior design, and holidays.
So what about these new “secret” boards? Well a recent article, “Pinterest Secret Boards Keep Your Pinning Under Wraps,” announces Pinterests new “secret boards” that are only viewable to the user and not to the public or the users friends. Prior to this change, what you pins were viewable to the public and also to your friends. Now, just in time for the holidays, you can pin gift ideas, party ideas, and anything else you don’t want others to see.
Well who cares about these “secret” boards? Large and small companies get A LOT of referral traffic from Pinterest. In fact, Pinterest is the new leading referral traffic generator for retail brands. You can bet that Pinterest will be going crazy around the holidays mainly because of those popular topics I listed earlier (crafts, gifts, fashion, interior design, and holidays). Also, a lot of other online social networking sites have seen the growth and momentum of Pinterest and are working to add some of the same features to their sites.